I coax brands to make daring, charming choices
Disclaimer: thanks to some pretty iron-clad NDA’s, I can’t show you everything I’ve done.
But yes: I’ve done my fair share of Fortune 100 work too. To be safe, let’s say A Chicken Restaurant That’s Closed on Sunday, A Telecommunications Company That Sounds Like a Star Wars Craft, A Delivery Company Known For Brown Shorts, and The Brand of Sugar Water That Invented Santa Claus.
EAST FORK
Founded by potters in the Blue Ridge Mountains, East Fork makes everyday objects that feel like old friends.
Creative direction and team leadership. This video is the thing I’m proudest of. It was filmed by Donnie Rex, who is a pure talent.
Art Direction by Nicole Lissenden, a genius.
ALTA UNION
A home for freelancers, dog lovers, recipe testers, brunch planners, graffiti spotters, evening joggers, ice cream tasters, and dive bar scholars.
Positioning strategy and messaging. Made at Matchstic
10 TAMPA BAY
Storytelling that delves deeper—beyond the noise and confusion—so that you can feel informed, prepared, and connected.
Repositioning strategy, tagline, and messaging. Made at Matchstic. Profiled in Communication Arts. Featured on Brand New.
URBAN SOUTH BREWING
The Urban South is where cars drive on cobblestone, vines cover graffitied brick, and warehouses buzz with new kinds of work.
Positioning and brand anthem. Web copy. Packaging copy and art direction
“We believe in rituals, not habits. All we need to have a good time is food, music, and good company. We’ll set the table for too many and cook enough for everyone to bring something home with them.”