From features
to feelings.
With hundreds of millions of page views every month, Medium had a commanding presence, but not much of a narrative, relying on release notes and product updates to tell their story.
Alongside art directors Jason Combs and Emily Kelly, I created a living brand that honors the emotions behind reading and writing—curiosity, discovery, and exploration—with language that skews playful without being punny.
-
I helped Medium court new writers with a messaging ecosystem that includes social media posts, landing pages, and email outreach.
-
I partnered with Medium’s product team improve its many conversion surfaces, nudging users to become members with offers, trials, and discounts.
-
I led naming and launch strategy for TK, Medium’s flow-first writing app. I also suggested a number of its core features.
Teasing TK
Reimagined for the App Store
Smart Warehouse Retrofit
The comprehensive retrofit reduced manual handling by forty percent, optimized energy consumption, and provided executives with real-time performance dashboards.
Dallas, TX
February 14, 2025
